Why FHTM Works

Take a look at this commercial from Telus, a Canadian phone provider that spends $500,000 a day on this type of advertising.  I mean sure its cute but is it effective?

Now instead of "wasting" all their money, companies are using it for network marketing.  Why? Because nothing is better than word of mouth marketing.  You trust your friends right?  And these customers are extremely loyal compared to customers found by shotgun marketing techniques.

 One customer usually costs a company $540 to obtain, this venue the company gets 20 customers for $400.

Word Of Mouth Marketing Diagram

In the diagram below the left side is the traditional way of marketing and the right is FHTM's way of marketing.  The right has a great LOYALTY percentage.  For companies loyalty is how they make money. Why is the right side so loyal, because they are your friends and family.  They will be your customers forever.